Italian-crafted lubricant oils engineered for racing, exotic, and high-performance vehicles, providing superior protection and peak performance on every drive.

Risi Performance Oils, a renowned leader in automotive lubricants and performance oils, partnered with Metal Agency to accelerate its digital transformation and business growth. Recognizing the need to enhance online visibility and align with its premium brand image, Risi sought a strategic partner capable of delivering a comprehensive digital marketing, web development, and e-commerce solution. Metal Agency’s expertise made it the ideal choice to elevate the brand and expand its footprint in the competitive automotive industry.

Metal Agency’s first priority was to optimize Risi Performance Oils’ digital marketing strategy. By leveraging advanced analytics, targeted market research, and SEO-optimized content, Metal Agency successfully attracted Risi’s ideal customers — including Ferrari and Lamborghini owners, racing teams, automotive dealers, and passionate motorsports fans. This holistic digital approach enabled Risi to craft personalized and compelling messaging that deeply resonated with its audience, boosting brand loyalty and driving significant increases in website traffic and engagement.

To meet the growing demand for Risi Performance Oils’ products and services, Metal Agency developed an intuitive, user-friendly e-commerce platform fully optimized for seamless experiences across all devices. Featuring streamlined checkout processes and integrated payment solutions, this digital storefront elevates the shopping journey, driving higher conversion rates and boosting sales. Complementing this, Metal Agency implemented targeted email marketing campaigns segmented by customer behavior and preferences. These personalized campaigns, promoting new product launches and exclusive offers, effectively increased customer retention, re-engagement, and revenue growth—fostering lasting relationships within the automotive and motorsports communities.

Leveraging advanced data analytics and business intelligence tools, Metal Agency empowered Risi Performance Oils with actionable insights to optimize sales and marketing strategies. This data-driven approach enabled ongoing refinement of product offerings and messaging, resulting in measurable improvements in customer engagement and a significant positive impact on the company’s bottom line.