Risi Performance Oils is the exclusive North American distributor for Pakelo Lubricants, one of Italy’s most respected performance oil brands in international motorsports. Metal built the e-commerce infrastructure and digital marketing system designed to convert the high intent buyer the Risi racing relationship naturally attracts. A connected platform built to match the quality and precision of the product it sells. The platform was engineered to serve three distinct buyer segments simultaneously: Ferrari and Lamborghini owners purchasing direct, racing teams sourcing performance lubricants at volume, and automotive dealers managing wholesale accounts. Each segment required a different experience within the same connected infrastructure. We built the architecture to serve all three without friction.
Our engineering team developed a high performance e-commerce platform with clean product architecture, precise inventory management, and a checkout experience optimised for a technically sophisticated buyer. Integration with CRM and marketing automation systems enabled personalised communication segmented by customer type, purchase history, and vehicle profile.
