Building the E-Commerce Infrastructure for Pakelo Lubricants North America.

Metal partnered with Pakelo Lubricants North America to design and build a high performance digital ecosystem covering e-commerce, user experience, analytics, and brand engagement across the automotive and racing markets.

Pakelo Lubricants is one of Italy’s most respected performance oil brands in international motorsports, engineered to maximise protection for racing and exotic vehicles. The brand operates across Europe and North America through Risi Performance Oils, the exclusive North American distributor. Metal serves as the digital infrastructure partner for both entities, ensuring that the brand and the distribution channel perform as one connected system.

Our engineering team built a fully integrated e-commerce platform that showcases the premium product range while simplifying the purchasing journey for automotive professionals, racing teams, and direct consumers. The platform was designed with responsive navigation, seamless purchasing across all digital channels, and a backend integrated with global supply chain systems to ensure reliable order fulfilment and delivery. Enterprise grade security protocols and managed infrastructure safeguard customer data and digital assets across every transaction.

To extend the brand footprint across North America, we deployed digital marketing initiatives that connect the Italian heritage and engineering precision of Pakelo with a targeted audience of racing teams, exotic vehicle owners, and automotive dealers. Advanced analytics and reporting tools continuously refined storytelling across Instagram and LinkedIn, while geolocation based initiatives delivered personalised offers and dealer proximity information to high intent buyers.

Every campaign was designed to reinforce the core values of precision and performance that define the Pakelo brand, while expanding its reach into high potential markets across North America.

The result is a digital infrastructure that performs as a driver of e-commerce revenue, brand authority, and dealer network growth for Pakelo Lubricants North America. The platform, CRM, and marketing systems work as one connected layer underneath the business rather than as separate tools. Through a disciplined focus on technical precision and market development, we delivered measurable improvements in online visibility, customer acquisition, and revenue across direct and dealer channels.

Metal continues to run the digital infrastructure behind Pakelo Lubricants North America as the brand grows its presence across the North American automotive and racing market.