Building the Digital Infrastructure Behind Risi Competizione and Ferrari Racing.

Metal has established a long term infrastructure partnership with Risi Competizione, the most decorated Ferrari team in North American racing history. Based in Houston, Texas and led by Giuseppe Risi, the team has earned countless podiums at legendary events including the Rolex 24 at Daytona and the 24 Hours of Le Mans.

Our partnership goes beyond traditional sponsorship. It reflects a shared commitment to precision and technical excellence. Technology in elite motorsports must function as a unified capability that connects the technical rigour of the track with the digital experience of a global fan base. We built that capability for Risi Competizione and we continue to run it.

To elevate brand visibility and deepen global engagement, we launched an integrated digital marketing strategy tailored specifically for the motorsport audience. This included social media management, precision email marketing, and geolocation based experiences that drove high quality traffic to the Risi Competizione digital platforms. Our engineering team integrated cloud based hosting and CRM systems to ensure data security and streamlined communication. Analytics tools gave the team real time visibility into marketing performance and fan engagement, enabling continuous refinement of strategy both on and off the track.

We introduced a streaming platform delivering live race coverage and exclusive behind the scenes content to a global audience. This gave fans worldwide direct access to the team regardless of their physical location. Our business development services helped Risi Competizione secure premium sponsorships through proposals that combined visual design with data driven performance insights.

Custom sponsor modules and branded activations were integrated into the digital experience to enhance partner value while maintaining the elite image of the Ferrari brand. The result is a unified omnichannel presence that reflects the team’s standard of excellence across every channel it operates in.

The partnership has produced measurable growth in online traffic, social media engagement, and sponsorship revenue. The digital infrastructure Metal built and continues to run ensures that the Risi Competizione brand performs at the same level off the track as the car does on it. Metal is proud to have helped build the digital infrastructure for Risi Competizione as the team continues to compete at the highest level of GT racing globally.