Fueling Technical Innovation in Global Motorsports Engineering

Our alliance with this Houston based GT racing powerhouse goes far beyond traditional logo placement and instead reflects a shared commitment to precision and technical excellence. We believe that technology in elite motorsports should function as a unified capability that connects the technical rigor of the track with the digital experience of the global fan base. By working at the intersection of human behavior and technical possibility, we have engineered a dynamic digital ecosystem that honors the Risi Competizione legacy while future proofing its online presence through scalable infrastructure and real time performance data.

Scalable Fan Engagement and Technical Infrastructure
To elevate brand visibility and deepen global engagement, we launched an integrated digital marketing strategy specifically tailored for the motorsport enthusiast. This included social media management, precision email marketing, and geolocation based experiences that successfully drove high quality traffic to the Risi Competizione digital platforms. Our engineering team optimized internal workflows by integrating cloud based hosting and advanced customer relationship management systems to ensure enhanced data security and streamlined communication. By leveraging sophisticated analytics tools, we provided actionable insights that empowered the team to continuously refine their marketing strategies and race preparation based on measurable performance metrics.

We broke new ground in the fan experience by introducing an innovative over the top streaming platform that delivers live race coverage and exclusive behind the scenes content to a global audience. This immersive digital experience allows enthusiasts worldwide to connect deeply with the team regardless of their physical location. Furthermore, our business development services empowered Risi Competizione to secure premium sponsorships through expertly crafted proposals that combined striking visual design with data driven insights.

Custom sponsor modules and branded activations were seamlessly woven into the user experience to enhance partner value while maintaining the elite image of the Ferrari brand. These efforts combined to create a unified omnichannel presence that reinforces the team’s attention to detail and commitment to championship excellence.

The results of this collaboration have been transformative for the Risi Competizione brand, resulting in significant growth in online traffic and social media engagement. Metal Agency makes history as the first digital agency to feature its brand on a professional race car for seven consecutive years, a bold statement of our relentless drive to push boundaries in both the digital and motorsport arenas.

By merging a storied racing legacy with state of the art digital solutions, we have helped propelled Risi Competizione to unprecedented success both on and off the track. Our work ensures that their digital footprint is both a driver of new partnership opportunities and a foundation for continued innovation in the world of high performance racing.