Experience the thrill of Ferrari Racing — where cutting-edge engineering, unmatched speed, and pure adrenaline converge to create the ultimate high-octane motorsport journey.

To strengthen global fan engagement, we deployed an integrated digital marketing strategy that included geo-targeted campaigns, email automation, and social media amplification. These efforts not only increased website traffic but also nurtured a passionate community of motorsport enthusiasts around the Risi Competizione brand. Through strategic storytelling and dynamic content — including behind-the-scenes footage, race-day updates, and driver interviews — we deepened the emotional connection between the team and its supporters.

Additionally, we aligned the digital platform with key sponsorship objectives, providing visibility and analytics that helped partners measure ROI and engagement. Custom sponsor modules and branded activations were seamlessly woven into the user experience, enhancing partner value while maintaining the brand’s elite image. The result was a comprehensive digital transformation that honored Risi Competizione’s legacy while future-proofing its online presence. From streamlined e-commerce operations and optimized fan journeys to scalable infrastructure and real-time performance dashboards, Metal Agency delivered a solution as refined and high-performing as the race cars Risi brings to the track.

To elevate brand visibility and deepen engagement, we launched a targeted digital marketing strategy tailored specifically for motorsport enthusiasts. Leveraging social media management, precision email marketing, and geolocation-based experiences, we successfully drove high-quality traffic to Risi Competizione’s digital platforms while fostering stronger, more authentic connections with their passionate fan base. Our team curated vibrant, compelling content—showcasing behind-the-scenes access, driver profiles, and race-day excitement—that amplified fan interaction and brand loyalty. Beyond digital efforts, our business development services empowered Risi Competizione to secure premium sponsorships through expertly crafted proposals.

These combined striking visual design, data-driven insights, and personalized messaging to highlight the team’s unparalleled value and competitive edge. This strategic approach unlocked new partnership opportunities and deepened ties with existing sponsors. Complementing digital outreach, custom print communications—such as race-day programs and brochures—reinforced the brand’s attention to detail and commitment to excellence, providing fans and sponsors with a tangible, immersive experience. Looking ahead, we explored emerging technologies by designing a prototype mobile app delivering real-time race updates, live stats, and exclusive content directly to fans’ smartphones—positioning Risi Competizione at the forefront of fan engagement innovation.

To elevate fan engagement and operational efficiency, our team optimized Risi Competizione’s internal workflows by integrating cloud-based hosting and advanced customer relationship management (CRM) systems, ensuring enhanced data security and streamlined communication. Leveraging sophisticated analytics tools, we provided actionable insights that empowered the team to continuously refine their marketing strategies and race preparation. Breaking new ground in fan experience, Metal Agency introduced an innovative over-the-top (OTT) streaming platform, delivering live race coverage, exclusive interviews, and behind-the-scenes content to a global audience. This immersive digital experience allowed motorsport enthusiasts worldwide to connect deeply with Risi Competizione, regardless of location.

The results of this collaboration were transformative: Risi Competizione saw significant growth in online traffic and social media engagement, unlocking new sponsorship opportunities and strengthening fan loyalty. By seamlessly merging the team’s storied racing legacy with state-of-the-art digital solutions, we propelled Risi Competizione to unprecedented success both on and off the track.