Insights - Customer Experience and Design Archives | Metal

Customer arriving at physical business location having already made purchase decision through prior digital research

The Customer Walked In Already Decided. Your Physical Location Just Did Not Know It.

Customer experience architecture diagram showing infrastructure layer beneath digital experience design

The Customer Experience Is Not a Design Problem. It Is an Architecture Problem That Happens to Have a Design Layer on Top of It.

Geolocation-Based Experiences: How Real-Time Personalisation Drives Revenue and Retention