Award-winning slow-smoked Texas-style craft barbecue with premium rubs and sauces, serving authentic flavors across Southwest Florida.

LaSalle’s Barbecue, a beloved Texas barbecue brand, aimed to expand beyond its loyal local following to achieve national recognition. Partnering with Metal Agency, they embarked on a comprehensive digital transformation that fused innovative branding with cutting-edge technology integration. The journey began with a digital-first strategy, transforming LaSalle’s website into a visually captivating, user-friendly e-commerce platform that delivers a seamless shopping experience for barbecue enthusiasts nationwide. Advanced analytics empowered LaSalle with deep customer insights, enabling data-driven decisions and elevating customer service.

Our branding overhaul extended beyond digital, with custom-designed food trucks and trailers serving as dynamic mobile ambassadors at festivals, events, and across Tampa Bay neighborhoods—bringing smoked perfection directly to the community. Metal Agency also developed and launched a line of branded merchandise, including apparel and at-home barbecue products, that resonated with LaSalle’s passionate fan base. Strategic retail partnerships in Texas and Florida expanded distribution of their signature sauces and rubs, strengthening brand presence and unlocking new revenue channels.

Recognizing the power of omnichannel marketing, we launched a comprehensive digital campaign to amplify LaSalle’s Barbecue’s brand presence and drive measurable growth. Our social media strategy featured engaging content—mouthwatering visuals and behind-the-scenes stories—that cultivated a passionate community of barbecue enthusiasts. To boost online visibility, we executed targeted SEO and SEM campaigns focusing on high-impact keywords such as “Texas barbecue,” “smoked brisket,” and “barbecue catering,” which significantly improved search rankings and drove increased website traffic, resulting in a notable surge in online orders and catering bookings.

To deepen customer engagement, we integrated advanced CRM and marketing automation platforms, enabling LaSalle’s to deliver personalized communications like purchase follow-ups and local food truck event reminders. This tailored approach enhanced customer loyalty and elevated the overall experience. On the operational front, Metal Agency implemented innovative point-of-sale solutions optimized for both brick-and-mortar venues and mobile food trucks, streamlining transactions, inventory management, and real-time sales tracking to ensure smooth and efficient operations across all channels. Guided by thorough market research and competitive analysis, we identified emerging trends and strategic growth opportunities in urban centers including Tampa Bay and Houston. This data-driven insight empowered LaSalle’s to align its offerings with evolving customer demand, establishing the brand as a dominant player in the highly competitive barbecue industry.

Our collaboration extended beyond marketing to encompass strategic business development, where we partnered with LaSalle’s leadership to negotiate with commercial real estate developers and secure prime locations for future restaurant expansions. This pivotal move marked an exciting new chapter in LaSalle’s journey toward becoming a household name. At every stage, we prioritized aligning LaSalle’s business objectives with cutting-edge digital and technological innovations, enhancing operational efficiency while crafting a compelling brand experience that deeply resonates with their target audience.

With a revitalized brand identity, an expanded retail footprint, and a strengthened digital presence, LaSalle’s has evolved into a modern barbecue powerhouse—setting new standards in the industry and inspiring others to follow.